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This post was originally featured on Entrepreneur.com Image credit: looseleaf2006 | Getty Images The name unicorn — a burgeoning company valued at over $1 billion — turns heads in the business world, but in actuality is far from a guarantee of sustained success, or even survival. Many companies with the requisite amount of passion, planning and smarts have fallen by the wayside due to hazards, both internal and external. When you run a business, you must constantly learn from the mistakes of others, even those outside of your industry. This is a unique time to build a ...

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Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless. This post was originally featured on Entrepreneur.com Image credit: Rawpixel Ltd | Getty Images We all know that we shouldn’t judge a book by its cover, but that doesn’t stop any of us from doing it. A company’s name is usually the first thing we learn about it, and it can color our judgment for a long time. When it comes time to name your own business, it can feel logical to put your own name on the door. After all, you’re the one in charge, who is staking your reputation on ...

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This post was originally featured on HuffingtonPost.com As an entrepreneur, I’m always looking for ways to keep my business moving forward. You’ll hear all kinds of advice from those who came before you, some might have a bit of wisdom to them, some might not. For your business to be a true success, your personal attitude is paramount. The approach you take will determine whether you thrive or fail. To that point, there are two vital things you need to remember, the proven ways to help grow your business: be aggressive, and be proactive. If you follow these two guidelines, there’s ...

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